Beautycounter
Beautiful Inside and Out
Our mission at Healing Alternatives has always been to help as many people be as healthy and vibrant as possible. So, when a company came along that offers daily personal body care products without chemicals that are toxic to the body we had to take notice. Healing Alternatives has been in business since 1995. We have not ever put our name behind a line of personal care products before like this. But, then, we found Beautycounter.
Introducing Beautycounter™
Beautycounter’s mission is “to get safer products into the hands of everyone”. Furthermore, Gregg Refrew, the founder of Beautycounter, champions her company as “devoted to progress”. She and her company aim to empower women to make the world healthier and safer place. They offer non-toxic health and beauty products as an alternative to conventional products that are filled with unsafe chemicals. Further information can be found here.
Safety Matters
Considering a beauty product or personal care product “unsafe” my not cross the minds of otherwise health-conscious individuals. However, approximately 80% of the ingredients used in today’s health and beauty products are not even tested for safety!
What’s on the Label
Beautycounter’s founder, Gregg Renfrew, conducted research with a chemist to uncover the real meaning behind the label terms “natural” and safe”, only to find out that they are meaningless. Laws that govern the cosmetics industry date back to 1938 and do not require that every ingredient be listed on labels; and not all companies disclose them. However, Beautycounter products list every ingredient and avoid 1,500 damaging chemicals. Furthermore, they have issued a “never” list of ingredients which they warn consumers to “avoid at all costs”. Renfrew enlisted the resources of the Chief Research Officer of The Environmental Working Group to formulate Beautycounter’s products.
CHIC, SAFE, EFFECTIVE
To view the Beautycounter product page, and to read the “NEVER” list of 1500 chemicals to avoid “no matter what”, please visit Dr. Lisa’s personal access link here.